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May 18, 2020

Reopening in the New Abnormal

image of rest restart reopening sign

Here in Massachusetts, everyone is anxiously awaiting Governor Baker’s briefing today where he will announce the beginning of a reopening plan.  My … [Read more...]

Filed Under: Marketing Coaching Tagged With: strategy

May 13, 2020

Required Reading: Marketing Rebellion

Cover of the book Marketing Rebellion by Mark Schaefer

Last year, I almost had a Jerry Maquire moment in terms of the marketing industry.  I was fed up with the reputation we marketers were getting but at … [Read more...]

Filed Under: Book Review Tagged With: strategy

May 12, 2020

What happened to 2020?

a road toward sunset with 2020 painted on the road.

If you are like me, you are sitting around, home alone for weeks on end, wondering what in the hell happened to 2020?  I had such high hopes for a … [Read more...]

Filed Under: News Tagged With: strategy

Recent Posts

  • Reopening in the New Abnormal
  • Required Reading: Marketing Rebellion
  • What happened to 2020?
  • Marketing Classes for a Cause Series
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